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    Word of mouth: Five ways to encourage powerful recommendations

    By Eric Michaels

    These days, Facebook posts, tweets, comments on blogs, and other forms of online chatter qualify as word of mouth recommendations. This type of attention is a chief driver of business for brands of all kinds. Since people are already discussing your business, one of your marketing objectives should be to reach these savvy Internet users and connect with them to turn the conversation in the right direction.

    Here are five ways to encourage positive feedback online:

    Word of mouth: Five ways to encourage powerful recommendations
    1. Tell your business' story on your website.

    Twitter and other social sites may be all the rage on mobile devices, but people go to your company website on tablets and laptops ...

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