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    Tips & Advice

    Developing your brand voice: cut through the clutter and be heard

    By Dr Billy M.

    In a market flooded with competing brands that entice customers with the prospect of value, price, and emotion, trying to get your brand noticed or heard may be frustrating. Commercial messages broadcast via print and digital channels have increased steadily over the decades — a testament to their effectiveness. How do you package your brand voice in such a scenario?

    This voice — the tone in which you choose to engage with your audience — must resonate with readers and represent your business's identity. There are two crucial elements to getting the word out effectively: knowing what to say and how to say it. Understanding these approaches will empower and inform your marketing method.

    To stand ...

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