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    Tips & Advice

    Customer satisfaction surveys: How to conduct one and what to do with your findings

    By Eric Michaels

    Feedback is everywhere these days. From customer posts about your business on Google Plus and Yelp to media reviews and social media mentions, it's hard to separate useful tidbits from petty jabs and differentiate insight from paid attacks. Customer satisfaction surveys offer your business a personal look into how people feel about your products. There are ways to segment and target your ideal client list as well as methods to leverage the results so there is a real benefit to your business.

    Define goals and methods

    The idea for a customer survey often originates from a recurring complaint. It may concern product quality, shipping times, or customer service policies that drag on a business. Start by drawing ...

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