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    10 challenges a small business owner will face

    By Eric Michaels

    As an entrepreneur, when can you consider the work of building your company complete? Maybe when the sale of your business closes, leaving you wealthy and content. In the meantime, you will encounter obstacles every day—truthfully, most entrepreneurs would have it no other way. Here are the 10 biggest challenges a small business owner will face:

    1. Undervaluing your product

    To grow market share and build a business for the long haul, you have to attract consumers who have no reason to trust you. New companies have to undervalue their products and services in order pull off this feat. In other words, you have to sacrifice revenue and play the long game to allow your business to ...


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