How to design a scalable marketing plan
By Eric Michaels
When your business begins gaining momentum, you will need a way to expand the scope of operations without impacting productivity. Expansion involves taking on new employees as well as adding space and equipment to accommodate the larger scale of operations.
Your business's marketing effort will need its own expansion, too, which will require putting a scalable marketing plan in place. Here are some suggestions to set your business up for success on any level when you launch your earliest marketing efforts.
Entrepreneurs ought to consider scalability in every aspect of a business.
Identifying areas requiring scalability
Entrepreneurs ought to consider scalability in every aspect of a business. After all, the goal is to create a business model ...