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    Mobile Marketing: Seven Ways to Maximize your Impact

    By Eric Michaels

    The importance of mobile marketing cannot be overstated. With smartphone and tablet use now surpassing desktop and laptop computer use, small business owners have both a challenge and an opportunity in a market that is constantly moving. Here are seven ways to have the maximum impact with your company's marketing efforts.

    1. Get your website ready

    Before you can reach any market, you need to have your website in order. Smartphone users have less screen space and fewer controls on these small devices, so make sure your website is built to accommodate the medium. In most cases, you will need to commission a separate mobile-friendly site to make navigation easier for customers. The only other option ...

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