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    Trick or treat? The value of giving away free stuff this Halloween

    By Dr Billy M.

    Many people celebrate Halloween by carving jack-o'-lanterns, throwing costume parties, or visiting haunted houses. The spirit of the holiday is best captured, however, by the practice of trick-or-treating, when children of all ages pour out into the streets to collect candy from their friends and neighbors. Costumes and masks may be an integral part of Halloween, but gifting children candy has always been its defining tradition, in part, because it creates a "free-prize" effect in that the recipient experiences a good feeling of having gained something with little effort. But how does this relate to your business?

    Free is your best marketing strategy

    As a business owner, you may have noticed that generosity will almost always ...

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